About

Who we are

We are creators and business owners! We understand how both worlds work and how to merge the two. We make it look so easy you might just fire us and try to do it yourself.

In 2019, Mivan Mandalawi decided to combine his deep connection as a social media influencer, with over 200,000 followers throughout various platforms, with his passion to build a company, and founded his own marketing agency. The goal was simple – he wanted to create an agency were both influencers and companies felt at home.

At the start 21 Rays established themselves as a talent agency. Working across popular growing platforms, we specialized in helping the growth of the emerging talent into different platforms, brand deals and understanding their own personal trajectory. The founder (Mivan) quickly realized that there was an opportunity to work with brands directly to bring more value to the brands through influencer marketing. This move is what ultimately catapulted 21 Rays into a full-service influencer marketing agency. We offered an opportunity for brands like Korek, Hardees, Lezzoo to speak to their audiences in ambitious new ways.

It was a surprising burst of growth, as the only thing the founder knew for certain when he started was that, being a social-first agency, nothing ever stays the same. Social media is forever growing and changing and 21 Rays strategies must be also forever changing.

Since then, 21 Rays has continued to embrace change. By staying at the forefront of the industry, and of culture, 21 Rays’s founder and team is still leading brands in their goal to intrigue, enthrall, and engage with people, in more disruptive and creative ways than ever.

Send Us an Email

With a quick email your brand will be all the internet will be talking about

Services

What we do offer

Influencer Marketing

For every brand there’s a perfect influencer and we always know where to find them. We connect you with influencers who get people talking, and acting.

Influencer marketing strategies

We develop innovative influencer marketing strategies with long-term potential, and influencers at their core.

Payment & transaction services

Our finance department takes care of all financial administration with influencers.

Content strategies

Our content strategies give influencers the freedom to be authentic on the platforms where they have most power. It’s not advertising - it’s storytelling.

Campaign management

Our dedicated team of campaign and influencer managers offers hands-on support during the execution of your campaign.

Tracking & measurement

We measure progress from start to finish and provide you with transparent, tangible insights.

Production & content creation

By combining traditional productions with influencers, we are able to elevate your content creation to the next level.

Our Work

What we focus on

Platform matters so work with creators on every platform Facebook, snapchat, Instagram, twitch, twitter, YouTube, Tiktok and even clubhouse. We know the right platform for the right client because we are always on those platforms.

Follower count matters and sometimes small creators have the most loyal fan base that is why we work with Nano influencers (1K–10K followers) and Micro influencers (10K–100K followers). Sometimes it’s all about followers so we work with Macro influencers (100K–1M followers) and Mega influencers (1M+ followers) as well.

Age matters that is why we works with Generation X, Millennials and Generation Z creators to provide the best results for clients, we also know on which platforms these generations are and how to target them through specific influencers.

Niche matters that is why we work with Gamers, sports and fitness influencers, bloggers/vloggers, activists, Actors/Actresses, lifestyle influencers, Models, Journalists, Photographers, Travel influencers, beauty influencers, fashion influencers and many more.

We understand the dark side of social media as well and are aware of the fake influencers with inactive, fake followers and influencers that will hurt your brand rather that catapult it to the moon.

Team

Our Hardworking Team

Mivan Mandalawi

Chief Executive Officer

Contact

Contact Us

Location:

OFC 2, floor 16, Justice tower Erbil, Kurdistan Region, Iraq

Call:

+9647502052022

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